Rooted in Lahore
Born by the World

AUABS was born from a single belief — that Pakistan's greatest art form deserves a global stage. From the marble corridors of Mughal Lahore to the wardrobes of women across the world, AUABS carries forward a tradition of embroidery that is centuries old. Every thread is a memory. Every stitch, a story. We work with master artisans karigars whose hands have spent decades perfecting zardozi, resham, and the delicate art of hand-embroidery to create pieces that are not simply worn, but felt. AUABS is not fast fashion. It is slow, intentional, and unapologetically Pakistani.